Artificial Intelligence fuels consumer engagement and sales in India's festive shopping: Meta report

A Meta study reveals significant changes in India's festive shopping, highlighting AI, quick commerce, micro influencers, and regional language content as key factors. E-commerce reliance is increasing, with shoppers expecting to spend more this season.

Artificial Intelligence fuels consumer engagement and sales in India's festive shopping: Meta report
A Meta study reveals significant changes in India's festive shopping, highlighting AI, quick commerce, micro influencers, and regional language content as key factors. E-commerce reliance is increasing, with shoppers expecting to spend more this season.